The Brain Injury Association of Virginias (BIAV) public awareness campaign for Brain Injury Awareness Month focused on sports concussion. The campaign was multifaceted and involved a lot of work by a great many partners. It included public service announcements (PSAs), an aggressive effort to get related stories covered by local media, and collaboration with our network of support groups, state agencies, and community based brain injury programs to disseminate sports concussion posters and fact sheets. The PSAs emphasize early identification and proper management of sports concussion. We had student athletes, parents, and a physician share compelling stories of their experience with concussions; special thanks go to our talent: Ann Gill, Peter Mancuso, Jody Power, Rylie Power, Tim Dustan, and Dr. Mike Petrizzi. Dr. Greg OShanick, Medical Director of the Brain Injury Association of America (BIAA); Emily Krause of Allen and Allen; Mary Ann Rayment; and Park Group Productions provided valuable in-kind contributions of financial and technical assistance in the development and production of these materials. This campaign was funded in part by grant #10-003A from the Virginia Department of Rehabilitative Services (DRS). The Virginia Department of Health (VDH) funded the air time for the Brain Injury Prevention Public Service Announcements. (For more information about the prevention of brain injuries visit www.PreventInjuriesVA.com.) The contents of the PSAs are the sole ...
Saturday, July 23, 2011
A concussion is a brain injury.mov
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